On Demand Video

Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive

Use calculator to show CLE credit for your state.

What is it that makes great art or a persuasive speech memorable? Conversely, why do many lawyers’ messages and persuasive attempts get blocked like spam? In this program, participants will learn what causes messages to stick, and how to make more persuasive arguments. The techniques discussed in this program work on the unconscious mind and result in increased cooperation from clients to opposing counsel. Class participants will learn to:

Create the right perceptions so that others want to support your objectives.
Understand how to incorporate ritual and create positive associations for your message.
Utilize trigger words and story-telling to gain the interest of the unconscious mind.

PRICE: $199.00



1:15 - 1:45		Lawyerly Habits that Turn People Off Antagonizing the values and identity of another person will cause that person to unconscious rebel and sabotage achieving best results. Although most lawyerly bad habits are unintentional, the negative consequences are palpable. This section illuminates these bad habits and teaches tools to incorporate new habits that reduce the negative effects.

1:45 - 2:45		The Magnetic Lawyer The first step in making persuasive arguments is to become personally magnetic. This section gives lawyers concrete steps to do just that, by learning to express a core identity and values that others perceive as authentic and mutually beneficial.

2:45 - 3:00		Break

3:00 - 4:00		Question-Mapping and Other-Person Understanding This section teaches lawyers to utilize a question map and professional rituals to enhance a 360 degree awareness and understanding of any situation. By increasing understanding of who they are and what they need, lawyers can alter their negotiation style for maximum impact on a specific person and subconsciously trigger their trust and cooperation.

4:00 - 5:00		Sticky Language In this section, lawyers will learn how to transform bland language and esoteric ideas into messages that stick. By making communication memorable through trigger words and sticky language, arguments move people like great art.

5:00		Adjourn

Jeffrey Stec

Jeffrey Stec, J.D. has been a licensed lawyer since 1992, having practiced in the area of complex-family matters, including estate, divorce, and child custody disputes. Jeff developed his collaborative skills by becoming a certified mediator and strategic planning facilitator, specializing in family issues. Jeff has developed an expertise in the collaborative resolution of disputes, and in addition to his work with The Likeable Lawyer, he is currently a sought-after consultant who works with non-profits and municipalities to fashion solutions to complex organizational and community issues. Jeffrey graduated with honors from the University of Michigan Law School, and earned a Bachelor of Arts in English with high honors from the University of Michigan.

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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

"This program is terrific, the content outstanding. It provided step-by-step advice about how to create a more successful and rewarding law practice."

Elizabeth Thompson,
Jones Bothwell Dion & Thompson

"Likeable Lawyer programs help lawyers lead more fulfilled careers and would benefit every lawyer. The Aristotelian principles covered will help me become a more valuable and influential lawyer. "

John Hammond,
Ice Miller, LLP

"Exceeded my expectations. Excellent in all respects."

Michael Vary,
Jones Day

"Another excellent seminar from The Likeable Lawyer. The concepts learned are as important—no, more important—than the latest legislative or appellate update. Very useful and enlightening."

James Johnson,
Lommen, Abdo, Cole, King & Stageberg

"Very interesting seminars with lots of useful concepts that can be utilized in my everyday dealings with people - both professionally and personally."

Mark Braun,
Baker & Hostetler