On Demand Video

The Persuasive Lawyer

Use calculator to show CLE credit for your state.

A Framework to Improve Communication, Persuasion and Leverage Greater Cooperation

Beyond logical argument, this insight-filled and entertaining program examines persuasion in a fresh light and gives lawyers skills to effectively persuade anyone—including clients, opposing counsel, and staff.

Learn the importance of, and how to arouse in those you seek to persuade the right emotions consistent with you objectives.
Understand how to have a Learning Conversation, and inspire others to want to support your objectives.

PRICE: $199.00



2:15 - 3:15		The Elements of Persuasion Credibility, managing emotion and logical structure are all important in persuasion. Learn the essence of how to invite opposing counsel, decision-makers and others to support your objectives.

3:15 - 3:45		Turn Conflict into Influence People become upset and conflict-oriented because they perceive that otherwise they are not going to get their needs met. Learn to identify the other's needs in order to get more of yours met.

3:45 - 4:45		The Stages of Effective Listening Lawyers are often good speakers and great at presenting logical arguments. A major component of building influence in relationships and satisfying clients, however, is found in the art of listening. Giving another your undivided attention builds credibility and trust and evokes a reciprocal open-minded response. Learn advanced listening skills that can help you get better results.

4:45 - 5:00		Break

5:00 - 6:00		Overcoming Defensive Reactions Under stress, communication tends to become aggressive and/or avoidant. Learn to minimize defensive reactions and get better results, even during difficult conversations.

6:00		Adjourn

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.

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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

"Helpful to manage client relationships - particularly the more challenging relationships."

Sara Popovich,
Fragomen, Del Rey, Bernsen & Loewy

"This course gives a thoughtful and well-grounded analysis of persuasion theory. Very insightful."

Lee Mickus,
Taylor Anderson LLP

"Very good value. Valuable and dynamic material. The course exceeded my expectations."

Mary Bittence,
Baker & Hostetler

"Provides a helpful framework for understanding other interested parties in order to improve resolution of legal disputes, negotiations and interactions."

Christopher Kennedy,
Baker Botts

"Easily the most interesting CLE I've had in years. I recommend it to anyone in any law field."

David Hanson,
Manley Deas Kochaiski